{"product_id":"johnnie-walker-12-year-old-black-label-mclaren-mercedes-f1-team-limited-edition-2014-1-litre","title":"Johnnie Walker 12 Year Old Black Label McLaren Mercedes F1 Team Limited Edition (2014) 1 Litre","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 28px;\"\u003eJohnnie Walker 12 Year Old Black Label McLaren Mercedes F1 Team Limited Edition (2014) 1 Litre\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cp\u003eA limited edition bottle of Johnnie Walker Black Label to celebrate their sponsorship of Team McLaren Mercedes.\u003c\/p\u003e\n\u003cp\u003eThe Walker family behind the brand has connections with Formula 1 that hark back to the 1950s, while in 2005, Johnnie Walker became a sponsor of the McLaren Mercedes team.\u003c\/p\u003e\n\u003cp\u003eThe latter has formed the crux of much of the brand’s marketing campaigns and responsible drinking programmes in various countries around the world.\u003c\/p\u003e\n\u003cp\u003eDiageo said that more than one million people had signed up to Join the Pact, which is designed to discourage people from drink-driving.\u003c\/p\u003e\n\u003cp\u003eAs part of its lates Formula 1 deal, the brand is increasing its investment in the programme and aims to gain a further five million signatories in the next four years.\u003c\/p\u003e\n\u003cp\u003eNick Blazquez, president of Diageo in Africa and Asia, said: \"Becoming the Official Whisky of Formula 1 will enable Johnnie Walker to greatly extend its reach to race fans.\u003c\/p\u003e\n\u003cp\u003e\"As a result of our new arrangement, we will have access to a global television audience of more than 450 million people and a track attendance audience of around 1.5 million every year.\"\u003c\/p\u003e\n\u003cp\u003eBlazquez was joined at yesterday’s event by Mika Häkkinen, Diaego’s global responsible drinking ambassador, and the Formula 1 chief executive Bernie Ecclestone.\u003c\/p\u003e\n\u003cp\u003eEcclestone said: \"This is an exciting sponsorship for Formula 1. I have admired the way that Johnnie Walker has entered into their sponsorship of Formula 1 to not only achieve commercial benefits but to also highlight the importance of responsible drinking.\u003c\/p\u003e\n\u003cp\u003e\"It is a great example of how an alcohol brand can dedicate time and money to be a force for good.\"\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cp\u003e40% ABV\u003c\/p\u003e\u003cp\u003e100cl\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThis product is not to be purchased by anyone under the age of 18 or drinking age in their country.\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eWe reserve the right to ask for your identification should it be necessary to do so.\u003c\/em\u003e\u003c\/p\u003e","brand":"Johnnie Walker","offers":[{"title":"Default Title","offer_id":54687073993029,"sku":"5000267105987","price":249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/9495\/8661\/files\/4294369859.jpg?v=1746549976","url":"https:\/\/b1yyjg-bk.myshopify.com\/products\/johnnie-walker-12-year-old-black-label-mclaren-mercedes-f1-team-limited-edition-2014-1-litre","provider":"Whisky Situation Old","version":"1.0","type":"link"}